cultural core

SUNRISE Cultural Core

01

Company Mission and Vision


Company Mission:Chinese SUNRISE, Warming the World

Company Vision:Be a Pioneer of New Productivity

02

Corporate Spirit


Chaser Spirit

InnovationLet us be different;RefinementLet us excel;
PragmatismLet us be efficient;StruggleLet dreams come true;

03

Corporate Core Values


Yearn for the light, pursue the light, become the light

Light has warmth. Yearning for light, establishing a positive attitude, seeking common ground while reserving differences, warming the world together with SUNRISE.
Light has direction. Chasing light, persisting in positive actions, pioneering and forging ahead, creating happiness together with SUNRISE.
Light has power. Becoming the light, we firmly establish our development goals, go all out, and achieve our dreams together with SUNRISE.

04

Corporate Development View


To become a Chinese force promoting Chinese-style modernization

Achieving a better life for the people

05

Core Competitiveness


Artisan SpiritA continuously innovative mechanism

ArtisanUnwavering professional qualities

Artisan ProductsHigh-quality products and services that exceed expectations

06

Corporate Business Philosophy


Green development;Exceeding expectations;

Value reconstruction; win-win cooperation;